So, Innocent have sold 20% of themselves to Coca-Cola. That's right, Coca-Cola! One fifth of the profit from each innocent smoothie now belongs to one of the least innocent corporations in the world.
Why? Innocent have a bad case of the growth bug. They are a very successful company, but they are not satisfied. They want to take Europe and they have chosen to use Coca-Cola's dirty money and experience in aggressive marketing to do it.
Read this excellent piece by Take the Red Pill, see Mark Thomas' response and leave your comments below.
Pete
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http://www.thecoca-colacompany.com/citizenship/conservation_partnership.html
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ReplyDeleteI've had Innocent smoothies before ... but don't tend to these days partly as they're overpriced! That said, I've seen worse....
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